Everyone in the Sugar family, from users to C-level leaders, is welcome to join us, regardless of business size, industry, or job function. There will be something for everyone!
The Sugar APAC/Australia Customer Roadshow 2023 is the place to foster community, ignite passion for learning, and empower businesses to scale. Everyone is invited – so what are you waiting for? Join us in-person in Sydney, Melbourne, or Brisbane!
agenda sneak peek
Check back regularly for more details on speakers and session topics. All professionals, from individual contributors to C-level leaders, will find tracks relevant to your interests.
Morning Track – Business
8:00 AM – 8:30 AM
Registration & Networking Breakfast
8:30 AM – 9:15 AM
Welcome and exec keynote
Craig Charlton, Chief Executive Officer, SugarCRM
9:15 AM – 10:00 AM
Customer keynote
Melissa Bell, Executive Leader Practice Quality, Barnardos
10:00 AM – 10:30 AM
Networking morning break
10:30 AM – 11:30 AM
Platform Spotlight
Zac Sprackett, Chief Product Officer, SugarCRM
11:30 AM – 12:15 PM
Customer Panel with Wesley Mission Queensland and Barnardos
Hosted by Chris Pennington, Chief Customer Officer, SugarCRM
12:15 PM
Networking Lunch
Afternoon Track – Technical
1:15 PM – 1:30 PM
Welcome to technical afternoon session
Adam Frank, General Manager APAC, SugarCRM
1:30 PM – 2:15 PM
Reporting: Going to the next level
Clare Hayward, CX Consultant, APAC SugarCRM
2:15 PM – 3:00 PM
Sugar Market: What’s new and What’s best
Tomek Szklarski, Business Analyst, APAC SugarCRM
3:00 PM – 3:30 PM
Networking afternoon break
3:30 PM – 4:15 PM
CX: The Journey from Data to Connection
James Harper, Managing Director, Pivot Analytics
4:15 PM – 5:00 PM
Sponsor panel
Hosted by Lizzy Overlund, Senior Global CX Director, SugarCRM
5:00 PM – 6:00 PM
Networking drinks
Morning Track – Business
8:00 AM – 8:30 AM
Registration and networking breakfast
8:30 AM – 9:15 AM
Welcome and exec keynote
Craig Charlton, Chief Executive Officer, SugarCRM
9:15 AM – 10:00 AM
Customer keynote
Melissa Bell, Executive Leader Practice Quality, Barnardos
10:00 AM – 10:30 AM
Networking morning break
10:30 AM – 11:30 AM
Platform Spotlight
Zac Sprackett, Chief Product Officer, SugarCRM
11:30 AM – 12:15 PM
Customer Panel with Eden Exchange, BGL and Wesley Mission
Hosted by Jonathan Frank, Account Director APAC, SugarCRM
12:15 PM – 1:15 PM
Networking lunch
Afternoon Track – Technical
1:15 PM – 1:30 PM
Welcome to technical afternoon session
Adam Frank, General Manager APAC, SugarCRM
1:30 PM – 2:15 PM
Sugar Market: What’s new and What’s best
Tomek Szklarski, Business Analyst, APAC SugarCRM
2:15 PM – 3:00 PM
Reporting: Going to the next level
Dmitrii Mikhalchenko, CRM Technical Lead, APAC SugarCRM
3:00 PM – 3:30 PM
Networking afternoon break
3:30 PM – 4:15 PM
Defining the Problem
David Oakley, Director, FrontStage Digital
4:15 PM – 5:00 PM
Sponsor panel
Hosted by Lizzy Overlund, Senior Global CX Director, SugarCRM
5:00 PM – 6:00 PM
Networking drinks
Morning Track – Business
8:00 AM – 8:30 AM
Registration and networking breakfast
8:30 AM – 9:15 AM
Welcome and exec keynote
Craig Charlton, Chief Executive Officer, SugarCRM
9:15 AM – 10:00 AM
Customer keynote
Melissa Bell, Executive Leader Practice Quality, Barnardos
10:00 AM – 10:30 AM
Networking morning break
10:30 AM – 11:30 AM
Platform Spotlight
Zac Sprackett, Chief Product Officer, SugarCRM
11:30 AM – 12:15 PM
Customer Panel with Wesley Mission Queensland
12:15 PM – 1:15 PM
Networking lunch
Afternoon Track – Technical
1:15 PM – 1:30 PM
Welcome to technical afternoon session
Adam Frank, General Manager APAC, SugarCRM
1:30 PM – 2:15 PM
Reporting: Going to the next level
Dmitrii Mikhalchenko, CRM Technical Lead, APAC SugarCRM
2:15 PM – 3:00 PM
Sugar Market: What’s new and What’s best
Clare Hayward, CX Consultant, APAC SugarCRM
3:00 PM – 3:30 PM
Networking afternoon break
3:30 PM – 4:15 PM
Defining the Problem
David Oakley, Director, FrontStage Digital
4:15 PM – 5:00 PM
Sponsor panel
5:00 PM – 6:00 PM
Networking drinks
Mornings, afternoons or full day tracks are available.
Why Attend the Sugar Australia
Customer Roadshow 2023
*The Sugar Australia Customer Roadshow 2023 admission is free to all businesses leveraging Sugar and prospective customers.
Thank You to Our Sponsors
Frequently Asked Questions
Is there a cost?
Conference admission is free to all customers and prospects.
Where should I stay?
Sydney, New South Wales
The Star Grand Hotel – 15% off best available daily best flexible rate
Use code: DOLTNSTAR
Phone: 1800 700 700
Email: starreservations@star.com.au
Melbourne, Victoria
Grand Hyatt Melbourne – Up to AUD $50.00 off the daily rate until Nov 14.
For reservation, either
call: 13 1234 (please use Offer Code: EVENT), or
Click here to book
Brisbane, Queensland
Sofitel Brisbane Central – Discounted room rate at AUD $275 per expires 14th November
Click here to book
Additional Hotel Options:
Ovolo Woolloomooloo Hotels – 15% off best available rate
Use code: OVODOLT
Phone: 02 9331 9000
Email: book.woolloomooloo@ovolohotels.com
Accor Hotels – Novotel / IBIS Sydney – 10% off best available rate.
Click here to book. Use the code below when booking.
Client Code: SC747937159
Access Code: D0883AU582
Phone: 02 9563 0888
Email: h1181-re33@accor.com
Sheraton Grand Sydney – 10% off best flexible rate for city view rooms.
Use code: S9464
Phone: 02 9286 6000
Email: SYDSISales@marriott.com
Pullman Sydney Hyde Park Hotel – 10% off best available rate.
Click here to book. Use the code below when booking.
Client Code: SC747937159
Access Code: D0883AU582
Phone: 02 9361 8400
Email: H8763-SL1@accor.com
The Oaks Hotels & Resorts – 15% best off best available rate.
Click here to book. Use the code below when booking.
Promo Code: DOLTONE
Phone: 02 9252 5464
Email: NSWSalesAdmin@theoaksgroup.com.au
Are masks required?
Currently, masks are not required. We will follow local health and safety guidelines.
Is there a dress code?
We encourage you to wear business casual attire.
Where can I see the agenda?
We will continue to update you as more details are ready to be shared.
Will there be training and certifications available at all three conferences?
We are offering a full or half day of training and certifications at the conferences
Do I need to bring anything to be prepared for the Training & Certification?
Yes, you will need a laptop for the training session so you can participate in the hands-on labs. If you are participating in the certification session, you will need a laptop to take your exam.
Can I register on event day?
The training sessions have a very limited seating, we strongly suggest you register ahead of time to secure your spot.
What’s the best way to stay up to date on event announcements?
Make sure you’re opted-in to receive Company News and In-Person Events on the SugarCRM Preference Center.
Convince your boss
If you have any questions, please email us at connected@sugarcrm.com
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